At first we were concerned about the sticker prices, and it was not until we were informed that the costs shown included installation and parts that we began to see that yours was actually a pretty good deal.The delivery guys were not only friendly, but it was very evident that they were experienced and knew their craft. We had complete confidence in their services. They offered suggestions and provided help with getting acquainted with our new machine. We were pleased. We received the added benefit of getting experienced service personnel and had the added satisfaction that comes from knowing that we have patronized a local merchant who contributes taxes and jobs for local people. We will be back when we have new appliance needs! Northgate should promote the idea that there are no add-on in your costs, and that your installation/service staff is well-experienced, I believe that it would have a positive effect on your overall sales picture.